There is a lot of money in aftermarket tuning, and it looks like BMW would like to take some away from the custom shops. The M4 is already offered in a few factory modded versions, and this new addition to their performance line may not be enough to impress the tuning community.
When viewed on its own, the M4 CS is an impressive auto, though the £90,000 price tag might leave some potential buyers with doubts. In terms of horsepower, the M4 CS only packs 35 ponies more than a stock M4, and it sells at a hefty premium to a virgin M4.
More Than A Motor
If a M4 with a pile of ponies under the hood is your goal, there are cheaper options than this new offering from BMW. The M4 CS sells at around a £30,000 to a stock M4, which means you are paying for some very expensive extra horses. On the plus side, the M4 CS brings a lot of style to the table, and its carbon parts help it to shed significant kilos versus a stock M4.
One thing that the M4 CS gives is the prestige of owning a factory tuned M4 that is much more capable than a regular M4, though unlike some of the other specialty products from BMW, the M4 CS isn’t going to be a limited production model. This may be seen as a down side by tuners that strive to express themselves with their choices, and need to have a model that isn’t going to be available in unlimited quantities.
The suspension system is also a big change from a standard M4, and the M4 CS shares many features from the M4 Competition Package, and even a few touches borrowed from the M4 GTS. While this model does represent a great new product from BMW, there is a lot of competition in the high-performance M4 tuning market.
For buyers that don’t care who did the tuning, there are some other M4 variants that offer a lot more power for a similar price. The modded M4 Dinan Stage 2 brings 548hp to the pavement, and with a price of around $100,000, it delivers a lot more value for custom M4 buyers that love horsepower. Dinan is a BMW authorized tuner, so the massive gap in performance between the two models is curious.
The Dinan Stage 2 also adds some pretty dramatic bodywork and tires to the already aggressive looking M4, and if you choose a cheaper paint job, the Dinan comes away as a much better value for power junkies.
In addition to the performance you get with this Dinan, they are almost certainly going to be harder to find on the road. Exclusivity counts, and for less money it looks like the M4 CS aimed at BMW fanatics that can’t stand the idea of a car that was modded outside of Bavaria.
Lots Of Options
One of the great things about tuning is choosing the mods that suit your tastes. It is awesome to see BMW offering ripping versions of their already sporty M4, but at the price point the M4 CS occupies, there are a lot of other ways that £30,000 preimum could be spent.
In addition to BMW authorized tuners like Dinan, there are many other M4 variants that deliver serious power at prices that are in the neighborhood of £90,000. Based on the performance characteristics that BMW has emphasized in the M4 CS, it would appear that they are hoping that a well rounded driving experience will take prescience over raw power.